Guerrilla Marketing Field Battle Guide

Author: Jay Conrad Levinson

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Price : $21.99 AUD
ISBN : 9781599184531
Publisher : Entrepreneur Press
Imprint : Entrepreneur Press
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Publication date : 30 September 2012
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RRP : 22.95
Availability date : 01 January 2013
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Product Type : books

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Author : Jay Conrad Levinson
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Bind : Paperback
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Pages : 192
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9781599184531

Description

Jay and Jeannie Levinson have authored many valuable guerrilla marketing books that offer a wealth of secrets, strategies, tips, tactics, and tools--but this is the first that shows readers how to drive momentum. It's only with momentum that marketers can go out on the field and launch their all-out attack against the competition and win the longterm war for mindshare and sales. This handy, portable field guide offers 30 battlefield-tested maneuvers that will breathe vibrant life into any battle plan. These maneuvers clarify the mission, broaden knowledge of what has to happen, and direct readers to specific actions they must take that to ensure victory

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