The Coke Machine: The Dirty Truth Behind the World's Favorite Soft Drink

Michael Blanding

"The Coke Machine" takes readers deep inside The Coca-Cola Company and its international franchisees to reveal how they became the number one brand in the world, and how far they'll go to stay there. Ever since its "I'd like to teach the world to sing" commercials from the 1970s, Coca-Cola has billed it...